Prof. Martin Luginbühl, Professor of German Linguistics at the University of Basel, visited the Institute of Applied Linguistics at Adam Mickiewicz University in Poznań from December 2 to December 4, 2024. During his stay, Prof. Luginbühl held meetings with the Institute’s leadership and delivered a guest lecture titled “News on Instagram: Genres, Affordances, Journalistic Cultures.” The visit was organized by dr Barbara Alicja Jańczak and aimed to strengthen academic collaboration between the two institutions, with a focus on advancing academic collaboration in linguistics.